Marine Connection Wins Inaugural “Dealership Experiential” Award, Connecting the Journey from Screen to Showroom to On-the-Water
Published February 24th, 2026
South Florida — Marine Connection today announced it has been named the inaugural recipient of the Dealership Experiential award, presented by Marine Marketers of America and created in partnership with the Marine Retailers Association of the Americas (MRAA), for the Aiata Boats North American Brand Launch. The recognition highlights Marine Connection’s commitment to delivering a connected customer journey—one where each touchpoint complements the next and customers can start and continue from anywhere: social media, manufacturer and dealer websites, in-person boat shows, and the showroom, all leading to unforgettable on-the-water experiences.
“To us, this recognition validates something we’ve been building toward for years: a seamless experience where each interaction feels like a natural continuation of the last,” said Jani Gyllenberg, Marine Connection. “It’s about reducing friction, building confidence, and making the entire journey feel intentional—from the first impression online to the moment you’re on the water.”
This honor comes alongside Marine Connection’s recognition for Best Website this year, underscoring the belief that modern retail excellence happens when online discovery and in-person engagement work as one—designed together, measured together, and continually refined.
Aiata’s vision has been a major part of why this experiential approach works. They’ve created a product that’s instantly compelling—clean, modern, and thoughtfully executed—and they show up with the same standard in how it’s presented. But the real magic is the collaboration behind it: working together on the booth and the end-to-end customer journey, both teams obsessed over how people actually move—what catches their eye, what answers their questions, and what earns their trust. That alignment is rare, and it’s made the partnership both easy and powerful.
“None of this would be possible without incredible partners who share that same commitment,” Gyllenberg added. “We’re grateful to Aiata Boats, Navia Design, Tide Creative, Dan’s Boat Life, and so many others who helped shape and elevate this experience.”
Marine Connection will continue investing in experiences that connect the digital and physical worlds—making boat buying simpler, more inspiring, and more memorable for customers at every step.
Media Contact
Jani Gyllenberg
Marine Connection